The city walls have ears
a collection of posters
revealing new bands based on the styles
of the most cultural places in são Paulo.
To celebrate the city’s 466th anniversary, Red Bull Music decided
to sing happy birthday in another way: giving wiiings to the best unknown bands play their songs.
There were 7 famous cultural places,
each with different musical styles
translated into exclusive playlists.
@ DPZ&T (Publicis Groupe)
Personal Project
AD: André Castedo
CW: Lucas Lacerda
República heavy metal
Augusta rock alternativo
Roosevelt ska+hardcore
Grajaú trap+rap+funk
Barra funda eletrônico
Largo da batata jazz+blues
Minhocão mpb+bossa nova
First step: 2 wacky celebrities. 2 insane ideas.
ready to check out
the track? 🏁
It's time to start our
imaginary engines.
The world’s craziest race returned to Brazil in front of 30,000 people on Rua da Consolação
+ 2.2k entries
received
65 teams
70 cars
+ 10M in
media impact
1 live host
and 6 judges
90 y.o. the oldest competitor
ISTO É DINHEIRO | CLUBE DE CRIAÇÃO | LANCE! | ADNEWS | UOL | DESTAK | EXAME | CATRACA LIVRE
TERRA | LATIN SPOTS | IG | QUATRO RODAS | HUFFPOST | GUIA DA SEMANA | PREFEITURA DE SÃO PAULO
FOLHA | YAHOO! | JOVEM PAN | ESTADÃO | ESPORTIVIDADE | LEROY MERLIN | MEIO&MENSAGEM
DELTA FIRE | FOCO RADICAL | FOTOP | ISSUU | GEARHEAD DESIGN | A REDAÇÃO | PASSEIOS KIDS
VCSP | F1 MANIA | CURTA MAIS | OQUEROLA | REVISTA HOT RODS