The power of yes
A website with Artificial intelligence that helped children play at home during the pandemic quarantine.
With children at home for safety
during quarantine in 2021, consumption of most convenience items dropped drastically, especially sweets like Fruit-tella.
To continue being part of people’s childhood,
we launched a website with A.I., who created
endless games to play with everything we
had at home.
@ DPZ&T (Publicis Groupe)
ECD: Carlos Schleder
CD: Fabio Mozeli
AD: Yuri Goo + Lucas Abreu + Felipe Bueno
CW: Lucas Lacerda + Ivana Ribeiro
+ Pedro Santos
One lab,
many ways to have fun
A roulette wheel with random elements
Three elements mix well-known games, school materials, and items everyone has at home.
From bedtime stories about old games…
Stories of old games from our parents’ time, such as hide-and-seek, tag, and hopscotch.
To an A.I. that chats
to create new adventures
Answer all the questions about
a number of people, places, items, and possibilities to discover a new game.
Extra features:
online accessories
Three tools available for all kinds of fun.
Influencers were the first
to create new games
And PARENTS shared
their tutorials on youtube
